McDonalds x Monopoly 2025 Campaign

Who better to encourage you than the original icon of success: Mr Monopoly.

TED talks, inspirational quotes, excerpts from his novel, vision boards, podcasts, linkedinfluencing, daily affirmations.

If you feel like a win, give him a call and he’ll help you ‘play like a winner’.

The fan truth for this campaign was centered around how winning Monopoly at Macca’s can feel too good to be true, especially in a world weighed down by daily challenges. But with every Monopoly at Macca’s win, players get to set aside their cynicism and embrace more joyful moments in their day. And in order to win, Macca’s fans have to play with the right mindset. If they believe they’re a winner, they have a chance to win — because all fans have to do to win is play.

So, it’s time for them to play like a winner.

Agency – Wieden + Kennedy Sydney

Senior Creatives – Jack Elliott & Lochie Newham,

Amanda Alegre & Kiah Nicholas

Designer – Ferg Stewart

Prod. Partners – Exit Films, Electric Theatre Collective