Art Direction, Design + Motion TVC + Social

Tasked with developing a new dynamic animation for Adelaide Guitar Festival 2025, this year inspiration came from rhythm and light.

Simple lines, shapes and silhouettes (along with a limited colour palette) are used to build a dynamic visual language showcasing the AGF guitar characters in a world of riffs and rhythm.

Result? A playful, immersive world that hints at the sounds, spirit, and energy of this year’s festival to come. Bring on September 10th!